To get your website ready to be indexed by the search engines, follow these simple steps:

1. Design your site in html.
2. Use meta tags that are coded properly.
3. Use the right tags in your page. Title tags call attention to your keyword phrases. 
4. Add link back to your site from other quality sites, with content related to your website.
5. Include a sitemap to make it easy for search engines to access all of your website pages.
6. Be sure to add relevant content to your website as often as possible.

A website design that meets basic SEO standards will do well in the search engines.

The Web Design Team at mackeywebdesign.com

Some people believe that SEO is a thing of the past. Here are a couple post to illustrate this theory: Is SEO a Dying Industry?  and SEO Has No Future.

• The search engine optimization proponents rushed to respond:
  Ian Lurie talks about how SEO really does have a future. Smart SEO makes it easier for search engines to crawl your site.
• Michael Gray also says that SEO has a future. SEO is here to stay, he says, and there’s nothing that anyone can say to stop that.
• Taylor Pratt says that SEO will exist as long as search engines exist. He says that while search engines are smart, SEOs are smart too and can work alongside search engines.

So is SEO a dying industry, or an evolving industry?
Smart SEO companies will evolve.

The Web Design Team at mackeywebdesign.com

Well, you can ask that your SEO professional, but can your website really be at the top of the search engines rankings?  To achieve top rankings, keep in mind the following:

Play by the rules of the Search Engines.

Ranking for the right keywords (keywords used by your target audience) is important.

Know your competition.

Use Search Engine friendly design.

Your website should be compelling enough for repeat visits by search engines and potential customers.

Make sure you have search engine friendly URLs.

Select keywords that are worthy.

Write great content.

Keep adding and editing content regularly.

Use good  linking strategy.

Write relevant and original meta content. 

Acquire relevant links

Submit your website to the relevant sections in relevant directories.

Consult experts, if you need to.

The Web Design Team at mackeywebdesign.com

How do you know which search terms/keywords to use in your website optimization?

You want good descriptive keywords, with the most online searches performed, and the least competitive websites.

You can use Goggle’s Free Keyword Tool here . Type in a phrase you believe your website should be found under. Once you find a great keyword/search term, go to Google and run a search on it. See how many pages you get for your matches. Checking the right hand side on top (Results 1 - 10 of about 7,900,000 for…)

Do this a few times and rate your keywords from 1 through 3, with 1 being most important.

You can also have a professional search engine marketing company  helps with this and do a full Keyword Anaysis for you. They can also help optimize your website for the search engines, using your chosen keywords, and help you come up when someone does an online search for these terms.

The Web Design Team at mackeywebdesign.com

If you want to improve your website rankings in the search engine results of the major search engines like Google, Yahoo and MSN, you have to learn what makes a site rank well. Many website owners are often disappointed once their site is up that the site is ranking poorly or not at all. There seems to be this assumption that “if you build it, they will come”. Good search engine optimization or SEO strategies are critical to help your site rank well. If you want your site to rank well in search engine results, your web page must have these 4 essential factors of search engine optimization:

Search engine optimization strategy #1: web page content.
Search engines look for good quality, relevant pages with the keywords people uses when they search online. Each of your website pages should have the keywords and phrases your clients are searching for on.

Search engine optimization strategy #2: meta tags.
Meta tags are elements of HTML coding on a website. Search engines use these meta tags to help them determine what the site is about and assist with indexing a website.
 

Search engine optimization strategy #3: internal linking.
By optimizing your linking structure, you’ll be creating a rich web of interlinking within your site.

Search engine optimization strategy #4:  reciprocal linking.
The most common tactic is obtaining quality back links or inbound links to your site from relevant websites.

With these 4 strategies, you’ll be on the path to higher search engine ranking. SEO is not about tricking search engines, but making it easier for them  to determine the relevancy of your site.

The web design team at Mackey Web Design
mackeywebdesign.com