How to re-energise your website?
Friday, September 19th, 2008For many websites the days of rapid growth have passed and they have slipped into stagnation. In this latest post at boagworld, the author discusses websites’ common product life cycle, and how to overcome web site stagnation:
“This life cycle includes the following stages…
- Exploration - Most organisations begin with a series of exploratory sites, where they discover the potential of the web. This often involves low investment and slow growth.
- Growth - At some point during the exploration phases the ‘penny drops’ and the organisation realises how the web can benefit their business. More substantial investment is made, the site is dramatically improved, and rapid growth follows.
- Stagnation - Following the initial rapid growth there is a period of stagnation. This is because the ‘quick win’ fixes have been made to the site. Obvious problems have been resolved and so the benefits of fixing these changes have passed.
- Maturity - Once the challenges of overcoming stagnation have been met, a site enters a period of gradual but steady growth. This is characterised by continual incremental changes to the site, which consistently stimulate growth.
It is easy to generate rapid growth on an early version of a website. There are so many obvious problems to fix. You can have a big impact with relatively little effort. However, what happens once that stage is over? How do you avoid sinking into stagnation?”
Read more on how to re-energize your website’s here.
The Web Design Team at mackeywebdesign.com