Archive for July, 2008

Is search engine optimization a thing of the past?

Wednesday, July 9th, 2008

Some people believe that SEO is a thing of the past. Here are a couple post to illustrate this theory: Is SEO a Dying Industry?  and SEO Has No Future.

  • The search engine optimization proponents rushed to respond:
    Ian Lurie talks about how SEO really does have a future. Smart SEO makes it easier for search engines to crawl your site.
  • Michael Gray also says that SEO has a future. SEO is here to stay, he says, and there’s nothing that anyone can say to stop that.
  • Taylor Pratt says that SEO will exist as long as search engines exist. He says that while search engines are smart, SEOs are smart too and can work alongside search engines.

So is SEO a dying industry, or an evolving industry?
Smart SEO companies will evolve.

The Web Design Team at mackeywebdesign.com

Earning revenue from YouTube videos

Sunday, July 6th, 2008

Google, who acquired YouTube back in 2006, has partnered with some new content providers, to let AdSense publishers embed their videos and share in the ad revenue.

Broadbandtv: “Broadbandtv is partnering with YouTube to bring the very best video program lineup to a growing and engaged online audience. Broadbandtv shows include hits from Fashion, Celebrity News, Sports, Technology, Comedy and Travel to top notch Spanish-language TV series like Somos Tu y Yo.”

Canadian Broadcasting Corporation: “CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. CBC/Radio-Canada is available how, where, and when Canadians want it.”

The Orchard: “A global leader in digital music, video, new media and brand services, The Orchard offers family content like Gumby, Mr. Bill, My Favorite Martian, and other categories of content like music and comedy.”

Google has created a gallery of some featured partners to give you a better idea of the videos that are available for syndication to your site. You’ll generate earnings for valid clicks or impressions on the ads which appear.

Read more about earning revenue from YouTube videos here.

The Web Design Team at mackeywebdesign.com

Good web design

Saturday, July 5th, 2008

Stefan Mischook of  www.killersites.com has just released  a 10 minute video blog talking about the three critical aspects of a web site:

  1. Content
  2. Ease of use
  3. Web design aesthetics

He goes over what each aspect means and also gives a few hints and examples of good web design.

This video is not just for web designers. Business owners, who want to effectively use their website to grow their business will find it very interesting as well.

The Web Design Team at mackeywebdesign.com

Website Design and Layout

Thursday, July 3rd, 2008

The layout of a website is as important as the content of a website;  it determines how easy a website is to navigate and how easy it is for your visitors to find the information they need.

People are more likely to return to websites that are pleasant to use.
Can a visitor find what they are looking for easily?

Your web designer should create a layout that is not too busy. The web site design should not detracts from the purpose of your website which is the content on it.
You will also want to make sure that the background colors are easy on the eyes: bright colors and multiple colors are great. However, if you can not read the text because of the color or it is hard on the eyes chances are you will end up losing visitors.

After your web designer presents you with the design, it is important to make sure that everything you need, link and page buttons, banners and menus are placed in the proper place.  Your web designer should be able to work with you to achieve the right balance. 

To your great success on the web!

The Web Design Team at mackeywebdesign.com