Internet regulator ICANN has voted unanimously to expand the number of top level domain names. It’s in one of the biggest shake-ups in the Internet’s brief history in a vote on allowing millions of new domain names from .paris to .Pepsi.
The decision provides companies the opportunity to turn their brands into web addresses, while individuals could potentially use their names. A second proposal, that would introduce domain names written in scripts such as Asian and Arabic, was also approved.
“We are opening up a new world and I think this cannot be underestimated,” said Roberto Gaetano, a member of the Internet Corporation for Assigned Names and Numbers (ICANN).
ICANN has been working on the move for nearly six years.
The new plan is sure to inspire a rush for thousands of new top level domains based on any string of letters, providing a “business plan and technical capacity” can be demonstrated.
The popular online trading site eBay is one of the many companies that wants to have its own domain name.
Broad product groups such as .bank or .car are also likely contenders.
Cities could benefit too from this liberalisation, with the German capital hoping for .berlin or New York for .nyc.
Expect the new system to come replete with contentious battles and bidding wars as companies move to secure domain names based on their intellectual property.
The new system is anticipated to come in the next year, so get ready domain name buyers!
The Web Design Team at mackeywebdesign.com